The importance of social media for business can never be over-emphasized. Back in 2005, social media was considered just a fad – something meant just for fun. Today, social media platforms such as Facebook, Instagram, and Twitter have turned into a powerful marketing tool for businesses.
If your business is not on social media, you are not growing and many people won’t take you seriously. In fact, with the advancement of social media platforms such as Facebook, it is now possible to have your entire business on Facebook without having your own website or even a physical shop.
Putting your business on social media not only gives you another major outlet to attract customers to your business, but it also helps you to connect with your customers better and serve them more conveniently. According to statistics, people find it easy to recommend companies with active social media presence.
The average consumer mentions brands 90 times/week with family, friends, and co-workers. If you are building your brand on social media, you are much more likely to be mentioned.
With over 3 billion people on Facebook, 1 billion on Instagram and Twitter, you have absolutely no reason not to put your business in front of all these people. A research by Yahoo showed that 50% of shoppers have made a purchase based on a recommendation through a social media network.
With Facebook being the leader, you need a business Facebook page.
If you still doubt that your business needs to be on social media, the reasons given below will change your mind;
Top 5 Reasons Why You Need Business Facebook Page:
- Attract More Customers
Facebook receives over 400 million unique visits daily. Over 56% of people visit Facebook daily. With this huge number of people visiting Facebook, your business will be missing a huge opportunity if you don’t have a Facebook page.
When you put your business on Facebook, you will have an opportunity to attract more customers to your business with very little effort and cost.
- Engage Your Customers
If you want to get a high conversion rate, you need to engage your potential customers first. You can’t do that effectively on your website. You need to create engagement on social media and then send interested customers to your website to complete a purchase. Facebook allows you to create a relationship with your customers by interacting with them.
If you have been witnessing a low conversion rate, it is mostly because you don’t have a good engagement. With your Facebook Business page, you can be able to create engagement that will definitely turn into a conversion.
- Boost Brand Awareness
Within the past decade, social media has proven to be a powerful tool for boosting brand awareness. Businesses that dismissed social media as a way to boost brand awareness back in 2006 are coming back to it now.
In fact, major brands are employing social media marketing officer to ensure that their brand is well represented on social media.
Using your Facebook Business page, you can be able to increase your brand awareness by finding your audience, engaging them with your contents and visuals, and building authority.
- Increase Inbound Traffic
Creating your own Facebook business page is a great way to generate massive targeted traffic to your website. This type of traffic usually leads to conversion especially when you have built a huge fans base or followership. Most of these people that follow you on your Facebook page are already familiar with your brand and they trust you, sharing your offer with them is likely to lead to major conversion.
- Generate Higher Converting Leads
With the new Facebook business page tab features, you can now generate leads right inside your Facebook page. Facebook tabs and the new Facebook chat bot allow you to create your leads on Facebook and nurture them. In 2015, over 75% of companies that are using Facebook page reported an increase in sales in the year under review.
- Increase Search Engine Ranking
The great thing with having your business on Facebook is not only that you will be able to generate more traffic to your site, but the shares and mentions will help boost your search engine ranking as well. Don’t just create a Facebook page; make sure you are actively engaging your fans on your social media page.
- Provide Rich Customer Experience
In this age and time, customer experience is part of the backbone of every business. Robust customer experience will always bring more customers to your doorstep.
Nowadays, most companies provide customer service through their Facebook page. In fact, over 67% of consumers now go to social media for customer service. If you want to stay on top of your customer experience, you need to have an active and robust social media presence.
Social media is the new gold for marketing. If you are not leveraging the power of Facebook business page, you are losing a lot. When done well, you can double your current revenue with the power of Facebook business page by creating brand awareness, engaging with your audience, and extending your brand reach.
Get a professional social media manager to help you create a good Facebook business page to take your brand to the next level.