The reall treat on my generation: Instegram

Warning:If you still have a brain you will delete your Instagram account after reading this article if not, you will continue to drink the most dangerous toxic that has been made in the 21st century.

As a young Isreali, that saw one or two things during my life(You know, the middle east..) I never thought that at some point I will be afraid for the world’s future from something that doesn’t have any weapon or nuclear power and will find myself fighting against digital apps. Somehow life always surprises us and due to the digital revolution that all of us take an active part in, I can confidently say that the entire world has a common enemy- Instagram.

Yes, I know. It doesn’t have any wishes to destroy Israel, America, France or any other country, but the influence of this app includes some of the worst symptoms of Psychological diseases that all of them lead to depression (Rates of anxiety and depression have increased 70% in the past 25 years) and unfortunately, sometimes depression leads to suicides.

one second before Facebook(Instagram’s owner) will send their lawyers to treat and sue me, I want to clarify: Instagram is just one app that takes part in this catastrofic and 100% not responsible for any symptoms by itself. However, I am going to show some facts and explain psychologically effects that can lead you to your conclusion and thoughts.

To be honest, I actually had an Instagram account 2.5 years ago and most of the time I thought that it’s just a good platform to share photos and see photos of my friends, idea that by itself it’s not so bad but in the last years Instagram turned to be the most dangerous toxic that we swallow every day and kills our time, soul and mental health, and unfortunately in some cases leads to depression that can end very bad.

I don’t have to show my life and share what I eat every minute to the entire world and it may sounds strange for you, but it feels so good.

Let’s be honest and start with the good positive psychological effects of Instagram on our lives.

Self Expression and Self Identity

Building a self-identity is a process that doesn’t happen overnight and usually established after certain positive and negative experiments, events and feelings that design different identity phases before developing a sense of self that we feel comfortable with.

Instagram, like other social media platforms can help teens develop their self expression and identity by sharing creative images, “follow” and “like” famous people and interests and even take an active part in political campaigns.

Instagram is a great platform for young people to express themselves and their creative world.

** This self-expression affect comes with big and red warning- expressing oneself opens the gate for negative feedback that can be received and then it might buried the idea of self expression for teens**

Emotional Support and relationships

Yes, Instagram can be a great place for emotional support and building realtionships

Imprtance of social media marketing for real estate agents

 

The importance of social media for business can never be over-emphasized. Back in 2005, social media was considered just a fad – something meant just for fun. Today, social media platforms such as Facebook, Instagram, and Twitter have turned into a powerful marketing tool for businesses.

If your business is not on social media, you are not growing and many people won’t take you seriously. In fact, with the advancement of social media platforms such as Facebook, it is now possible to have your entire business on Facebook without having your own website or even a physical shop.

Putting your business on social media not only gives you another major outlet to attract customers to your business, but it also helps you to connect with your customers better and serve them more conveniently. According to statistics, people find it easy to recommend companies with active social media presence.

The average consumer mentions brands 90 times/week with family, friends, and co-workers. If you are building your brand on social media, you are much more likely to be mentioned.

With over 3 billion people on Facebook, 1 billion on Instagram and Twitter, you have absolutely no reason not to put your business in front of all these people. A research by Yahoo showed that 50% of shoppers have made a purchase based on a recommendation through a social media network.

With Facebook being the leader, you need a business Facebook page.

If you still doubt that your business needs to be on social media, the reasons given below will change your mind;

 

Top 5 Reasons Why You Need Business Facebook Page:

 

  1. Attract More Customers

Facebook receives over 400 million unique visits daily. Over 56% of people visit Facebook daily. With this huge number of people visiting Facebook, your business will be missing a huge opportunity if you don’t have a Facebook page.

When you put your business on Facebook, you will have an opportunity to attract more customers to your business with very little effort and cost.

 

  1. Engage Your Customers

If you want to get a high conversion rate, you need to engage your potential customers first. You can’t do that effectively on your website. You need to create engagement on social media and then send interested customers to your website to complete a purchase. Facebook allows you to create a relationship with your customers by interacting with them.

If you have been witnessing a low conversion rate, it is mostly because you don’t have a good engagement. With your Facebook Business page, you can be able to create engagement that will definitely turn into a conversion.

 

  1. Boost Brand Awareness

Within the past decade, social media has proven to be a powerful tool for boosting brand awareness. Businesses that dismissed social media as a way to boost brand awareness back in 2006 are coming back to it now.

In fact, major brands are employing social media marketing officer to ensure that their brand is well represented on social media.

Using your Facebook Business page, you can be able to increase your brand awareness by finding your audience, engaging them with your contents and visuals, and building authority.

 

  1. Increase Inbound Traffic

Creating your own Facebook business page is a great way to generate massive targeted traffic to your website. This type of traffic usually leads to conversion especially when you have built a huge fans base or followership. Most of these people that follow you on your Facebook page are already familiar with your brand and they trust you, sharing your offer with them is likely to lead to major conversion.

 

  1. Generate Higher Converting Leads

With the new Facebook business page tab features, you can now generate leads right inside your Facebook page.  Facebook tabs and the new Facebook chat bot allow you to create your leads on Facebook and nurture them.  In 2015, over 75% of companies that are using Facebook page reported an increase in sales in the year under review.

 

  1. Increase Search Engine Ranking

The great thing with having your business on Facebook is not only that you will be able to generate more traffic to your site, but the shares and mentions will help boost your search engine ranking as well. Don’t just create a Facebook page; make sure you are actively engaging your fans on your social media page.

 

  1. Provide Rich Customer Experience

In this age and time, customer experience is part of the backbone of every business. Robust customer experience will always bring more customers to your doorstep.

Nowadays, most companies provide customer service through their Facebook page. In fact, over 67% of consumers now go to social media for customer service. If you want to stay on top of your customer experience, you need to have an active and robust social media presence.

 

 

Conclusion

Social media is the new gold for marketing. If you are not leveraging the power of Facebook business page, you are losing a lot. When done well, you can double your current revenue with the power of Facebook business page by creating brand awareness, engaging with your audience, and extending your brand reach.

Get a professional social media manager to help you create a good Facebook business page to take your brand to the next level.

 

 

 

Seo guide for real estate websites (Full plan)

SEO, have you heard about it? Have you ever heard about the power of the SEO industry in today’s world?

If not, don’t worry. As this article is purposely written to make you aware of this fastest growing industry of modern e-world. SEO is the most important factor in your real estate agents marketing efforts.

So many times it happens when you work your butt off to create high-quality content that even including great infographics but when it comes to leads, potential customer and traffic, you stand nowhere.

And why the hell is it so?

Well, the reason is pretty simple.

According to Pareto principal 80% of your results comes from the 20% of your channelize efforts.

And when it comes to online marketing and leads generation this 20 % channelize efforts come under SEO of your website.

Hello, everyone, I’m Omer Levinson and today i will show you the power of SEO industry.

But first to understand this entire world of SEO, let me explain you, what actually SEO means?

SEO is nothing but the principals you should follow while making your content and after publishing your content, to rank your content up in search results for some certain keywords.

And to understand all these insanely actionable SEO principal.

Let’s break it down into it’s main components then i’ll give my best to brief all of them into this article.

Main components of SEO are

  1. Choosing a perfect domain
  2. On page SEO ( that includes keyword research too)
  3. Off page SEO ( that includes link building, social media marketing)
  4. User experience factors
  5. Social media and social signals

6.Technical SEO, which only top marketers do, and you don’t do: -x

So let’s begin unboxing all these main components

Choosing a perfect domain

Surprisingly SEO of your website begins, before you launch, it.

Yes it starts from choosing a perfect domain for your website which most people might don’t know.

Perfect domain? what the hell it is? Let me explain

  1. Domain age:- Old and expired domains having prebuilt domain authority and page authority have a tendency to rank in Google search results faster than new domains. Why? This is due to the historical credibility of older domains. Also with older domains, you have the possibility of inheriting backlinks.

If you can find an old or expired domain that works with your target market and branding, it would be a good investment to pick it up. With a little bit of elbow grease (fresh content) I have seen results up to 3x faster than starting with a new domain name.

  1. Your main keyword (niche name, for, example “football”) in your domain and it’s position in your domain name:- Just think for a second if someone searching about football on Google and your domain name contains that keyword in it. Then isn’t it give your domain a edge over other domains. of, course it will give your domain a edge over others. Secondly according to brian dean, if your domain name starts with “keyword”, then it give your domain a edge over domain either doesn’t have  that keyword or in the having keyword in between or in the end of the domain name.
  2. Exact match domain (EMD’s) :-If you are choosing a EMD for your business than make sure you provide quality else you will be punished by Google. According to the EMD update of Google
  3. Country TLD ( top level domain) extension :- If you chooses a country TLD like .in for india .pk for pakistan than it will help your domain to rank in that particular country but it will block your worldwide growth. So choose your extension carefully. Secondly .com TLD is accepted worldwide so you can use it too.

Well, when it comes to SEO of a domain these are the top 4 things you should keep in mind while purchasing a domain name. Rest there are 25 things you should keep in mind while purchasing a domain you can read about all of them here

On page seo 

In more than 30% of the cases( lower competitive keywords) i analyse that On page SEO is damn enough to rank for body tail keywords (2-4 word keyword) and long tail keywords ( more than 4 word keyword). Shocking!!

Well, it’s true, it’s damn true!!

So let’s come to the most important On page seo factors.

  1. Keyword research :-  I’m not exaggerating when i say that there is nothing like SEO without keyword research. Keyword research 😕 what is keyword research?

Well, it’s nothing but finding the actual search queries that people enter in the search engines.

  1. Keyword in title tag :- Your main keyword on which you are optimizing your page should come at the very beginning of your title tag (H1 tag) because search engine give more weightage to the words appearing in the beginning of your page and the same apply for your title tag. Adding LSI in your title tag will give you an extra edge over your competitors.
  2. Meta description and Tags :-You should use your meta description and tags very effectively, and you must close your meta description in 160 letters as it is the last visible limit for meta description on Google SERP page. Don’t forget to add your main keyword as well as LSI keywords in your description to get an edge over your competitors.
  3. Your URL structure:- According to the observation did by search engine journal, Google loves short and simple URL’s. So make your url wisely which specially consist of your main keyword and no extra unnecessary shit. Got it!  😀
  4. Content optimizationwithin your website:- Actually Content optimization is necessary to make your web page search engine friendly and it mainly consists adding LSI keywords into content and subheadings, creating an internal linking web in between your pages, adding images with proper alt text and title, creating insanely in depth great content.

And when it comes to On page SEO these 5 factors are the most important factors you should follow to make your page search engine friendly.

Off page SEO 

Now it’s time to switch to the number one Google ranking signal yes i’m talking about the real game changer which help you out in ranking for the super competitive keywords in any niche. Yes, i’m talking about Off page SEO. So let’s dive into the most important Off page seo techniques you should follow.

  1. Super active social media presence :- If you know that your product and services are better than your competitors than nobody can stop you from earning in this age of social media. Start making your social media presence on every big social media platform like Facebook, Google+, Twitter, Linkedin, Instagram, Pinterest. Be there and be proactive on all these platform will make your products popular among the masses.
  2. Build relation with online influencers:- Try to build healthy relationships with all competitors as later or sooner it will help you in creating a win-win situation which is going to be best for both the businesses. Bottom line building relationships with other influencers will help you in creating more Guest blogging opportunities, and believe this fact or not but Guest blogging is the most versatile and most powerful way of building high-quality backlinks.
  3. 3. Infographics creation:- Make creative and helpful infographics of your content. It will also help you in building backlinks as your infographics will index in Google as images, and it will always visible there to everyone who is searching images around your niche. And whenever someone uses your infographic on his website he will link back to your website.
  4. Link building :- Don’t just run blindly to build backlinks as you read somewhere that backlinks are the most important ranking factor of Google. Do it rightly only then it will pay you back. And the easiest and the most effective link building techniques are broken link building and blog commenting. By far these 2 techniques are the most effective and fruitful link building strategies of all time.

Well, these 4 are the main off page SEO strategies which can do wonders for any business. Follow these 4 things properly and don’t worry soon you will rock the Google SERP.

Now let’s finally move on to the bottom line that what actually SEO can do in today’s world and that’s too with real facts and figures.

power of the SEO industry

Basically, it helps your potential customer to find you on SERP. How big is this online world?

  1. 89% of consumers use a search engine to make their decision of buying something. And if they won’t find you then you are already lost almost 89% of your potential customers. (according to research did by fleishmanhillard.com, 2012)
  2. 61% of global internet users research products online ( interconnected world: shopping and personal finance, 2012)
  3. 44% online shoppers begin by using a search engine (interconnected world: shopping and personal finance, 2012)
  4. On average, we conduct 12 billion searches per month on the web in the united states and 150 billion searches worldwide ( comscore, july 2014)
  5. Businesses with the website of 401-1000 pages get 6x more leads than those who have a website of pages 50-100 (hubspot lead generation lessons from 4000 businesses, 2011)
  6. 86% of cunsumers stated that using search engine allowed them to learn something new (pew research center, search engine use 2012)
  7. If your post is greater than 2000 words than on an average it receives 68% more tweets and 22% more facebook likes (source quicksprout)
  8. 60% of all organic clicks go to the organic top 3 search results (business2community, 2016)
  9. 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase ( Search engine watch, 2017)
  10. SEO leads have 14.6%close rates while outbound leads such as direct or referral mail or print advertising have 1.7% closer rate (Search engine journal 2017)

Conclusion

SEO is a long term investment in your business. There is no such thing like an online business without SEO. SEO should be the crucial part of your online marketing strategy. It has the huge impact on the buyer’s decision making a cycle of buying anything. By the time it can multiply your small startup into a big brand name as in today’s world the number of internet users is more than 300 crores just imagine if you able to reach 1% of them. In long run, it can help you in saving money on paid advertisement. It makes you unquestionable because you appear in organic search results and everyone knows that Google does not do discrimination.

11 Facebook tips and hacks for real estate agents that can boost your agency’s results immediately.

I don’t think I need to tell you how important is Facebook marketing for your business.

According to this research of media kit, people spend an average of 35 minutes every day on Facebook and 15 minutes at Instagram (Facebook owns Instagram) it means, 1 year and 7 months on Facebook and 8 months at Instagram in a lifetime!

As a real estate agent, dominate your Niche over  Facebook, simply means more leads, more assets, more sales. and it can be much cheaper or even free if you know how to do it.

People using Facebook every day, your clients,  your sellers, and your buyers are there.

By the end of this free guide, you will be able to reach more audience, get more engagement and sell more houses.

You can

 

 

There are a few things that you can do immediately and with some better knowledge about Facebook and how the algorithm works you at least improve your organic results without spending a penny.

I will update the post regularly and add more free marketing material for realtors and real estate agents,

Here are the most important  Facebook marketing tips for real estate agents that can improve your results  immediately:

1)Choose the best Name for your Facebook page

Omer’s Tip: your Facebook fan page name should be at this structure: Name + realtor/ real estate agent.

Sounds stupid and obvious, but is the most important one in my opinion. It should contain the important keyword and your brand name. The keyword helps you to pop up when someone is looking for “agent” or “realtor” and your brand name, ok, you know why you need it. So the best name for agents would be something like Mike Cohen- Realtor. I don’t recommend to add location to your name, it makes it too much longer, and the Facebook algorithm already knows where do you work by itself. If you already have written your location in your name, Don’t change it. 

2)Claim your Facebook URL

Omer’s tip: Claim your facebook domain now!

After choosing the right name you want to claim the property. When I learned Facebook marketing this was one of the first rules that we learned. URL’s are critical in almost every search engine Algorithm weather is your website URL or Facebook’s URL. As a real estate agent, you should know how important is a property. Your Facebook URL is your property over the web. Again, you want the best match that will help people find you online, so pray that your Chosen Name is available. For example www.Facebook.com/YourChosenName

3)Backlinks and call to action in posts-

omer’s tip: always backlink from one digital channel to others

Backlink to your Facebook page and from your Facebook page to your website – Backlinks is so important at any ranking strategy and almost any platform over the online web. Backlink to your Facebook page from your blog and any other digital channel.  always backlink from one digital channel to others (Twitter, Facebook, Instagram and more and more..) it makes your social cloud bigger and helps you rank faster higher and better in the platforms. Remember that you should put “Call to action” button to urge engagement.

 4)18 characters law

Omer’s tip- when you list asset and post description start with the address and then your for sale description, and don’t forget to link to your website.

This one is so important. The first 18 characters considered as the meta description of your post. If you don’t know what meta description is, let’s say that it says to the search engine what is the subject of your post/ content and let the engine crawls it properly, so you should make it relevant, to the point and part of your keyword research strategy. Instead of starting with “ Hey guys, look what asset I have today” you Omer’s tip: Should start with “ Home for sale at Dallas ..” or the address of the asset first and then the “for sale description” and even more important, always put a link to your website/ when you list the property. Always. It gives you the advantage of getting a backlink when the post will be shared.

Good Job Ali.

5)Keyword Research

Omer’s most important tip: Do keyword research before investing on a Facebook campaign or any other digital campaign. 

You want to be found by organic searches and not just lay on paid advertising. Do a keyword research before starting any kind of campaign online. I will re-emphasized it. DO Keyword research. In fact, I think that this step is so important at any digital campaign and it can save you so much money, and if you do it properly you will feel the impact of the right keyword research and in the opposite, you will feel how frustrated it to start. build and invest at a campaign that gives you 0 results.  There is a huge difference between ranking one keyword to another keyword. You need to find keywords that allow your business rank for and fit your budget. (I will add a free keyword research guide for real estate agents soon)

 6)About description-

Omer’s tip- Remember that the engines crawl 156 characters of your about page as the meta description.

Your about tab is the most important tab in your facebook page, it’s your meta description for the entire fan page. Search engines crawl 156 characters of the About tab. Include 3-4 keywords at your “about” tab this tab and do it in a smart and Human way. Google hates cheaters. Be human, relevant,  and naturally.

Look at that, amazing job. Including the engagement buttons.

Quick TIPS:

  • Link to your website with the “Call to action button”
  • Choose the right tabs ( Remove the “shop” tab!)
  • Join Facebook groups that relevant to your audience and start engaging.
  • Choose creative photos and not boring photos of a bathroom. If you don’t have anything creative choose the front of the house

You can ask questions and I will try to answer quickly. I will post more and more free guides about digital marketing for real estate agents soon. You can connect with me on Linkedin.

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